Inside Apple by Adam Lashinsky

Inside Apple

By Adam Lashinsky

  • Release Date: 2012-01-25
  • Genre: Management & Leadership
Score: 3.5
3.5
From 97 Ratings
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Description

INSIDE APPLE reveals the secret systems, tactics and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for its products.

If Apple is Silicon Valley's answer to Willy Wonka's Chocolate Factory, then author Adam Lashinsky provides readers with a golden ticket to step inside. In this primer on leadership and innovation, the author will introduce readers to concepts like the "DRI" (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual ritual in which 100 up-and-coming executives are tapped a la Skull & Bones for a secret retreat with company founder Steve Jobs).

Based on numerous interviews, the book offers exclusive new information about how Apple innovates, deals with its suppliers and is handling the transition into the Post Jobs Era. Lashinsky, a Senior Editor at Large for Fortune, knows the subject cold: In a 2008 cover story for the magazine entitled The Genius Behind Steve: Could Operations Whiz Tim Cook Run The Company Someday he predicted that Tim Cook, then an unknown, would eventually succeed Steve Jobs as CEO.

While Inside Apple is ostensibly a deep dive into one, unique company (and its ecosystem of suppliers, investors, employees and competitors), the lessons about Jobs, leadership, product design and marketing are universal. They should appeal to anyone hoping to bring some of that Apple magic to their own company, career, or creative endeavor.

Reviews

  • Inside Apple: An Amazing Read

    5
    By PowerTog
    Lashinsky provides tremendous insight into the Apple culture. This is a must read for every C level leader and entrepreneur. I simply could not put it down. Carl Sarfi - Founder/President Maximum Business Performance
  • Awesome book

    4
    By Yankle770
    Very informative, gave me a good idea of what it's like inside apple.
  • Great book

    5
    By cyberdeath
    Gives great insight into a great company!
  • Never gets very close

    3
    By babbles
    If you are looking for a detailed insiders look at Apple, this misses the mark. It's feels rushed. It really is a magazine article that was made into book length. As an Apple fan, I stuck around to the end; but that's not a ringing endorsement.

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